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Schema Markup Generator (JSON-LD)

Fill in a short form and get ready-to-paste JSON-LD structured data for the schema.org types Google uses for rich results, with a check for missing required fields.

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Details

* needed for Google rich results.

JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org"
}
</script>
Name is needed for Google rich results.
Website is needed for Google rich results.
Paste the script into the page's <head> or <body>. Only describe what is visible on the page. Test it with Google's Rich Results Test, and check your other tags with the Meta Tag Checker.

How to use the Schema Generator

  1. Choose the schema type: Organization, Local business, Article, Product, FAQ, Breadcrumbs or Website.
  2. Fill in the fields; those marked * are needed for Google rich results.
  3. Copy the script tag into your page and test it with Google's Rich Results Test.

Frequently asked questions

What is JSON-LD schema markup?

A small script that describes a page in schema.org terms (a product's price, an article's author, a business's address) so search engines understand it and can show rich results such as stars, prices or FAQs.

Where do I put the JSON-LD code?

Anywhere in the page's HTML, usually in the <head>. It doesn't change how the page looks. One page can have several JSON-LD blocks.

Will adding schema guarantee rich results?

No. Valid markup makes a page eligible, but Google decides whether to show rich results. The markup must also match what visitors can see on the page.

Do FAQ rich results still show in Google?

Since 2023 Google shows FAQ rich results mainly for well-known government and health sites. FAQ markup is still valid and helps search engines and AI tools understand your questions and answers.